The Marvel Called Kerala…

Wedged between the Western Ghats on the East and the Arabian Sea on the West, the narrow strip of land known as Kerala is a destination of a lifetime.
The timeless beauty of the palm fringed beaches of Kovalam and Varkala, the majesty of the undulating hills of Munnar and Vagamon, the serenity of the pristine backwaters of Kumarakom & Kuttanad and the enchanting woods and forests of Thekkady and Silent Valley will have you bowled over.
That such a small terrain can hold diverse geographical features and cultures is a wonder in itself. 

Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ten paradises of the world by the National Geographic Traveler, Kerala is famous especially for its ecotourism initiatives. Its unique culture and traditions, coupled with its varied demography, has made Kerala one of the most popular tourist destinations in the world. Growing at a rate of 13.31%, the tourism industry is a major contributor to the state's economy.
Until the early 1980s, Kerala was a relatively unknown destination, with most tourism circuits concentrated around the north of the country. Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation—the government agency that oversees tourism prospects of the state—laid the foundation for the growth of the tourism industry. In the decades that followed, Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. The tag line Kerala- God's Own Country was adopted in its tourism promotions and became a global superbrand. Kerala is regarded as one of the destinations with the highest brand recall. In 2010, Kerala attracted 0.66 million foreign tourist arrivals.